Tom Kerwin – Medium

Tom Kerwin

Oh hey there,

Writing this one started to feel like I was trying to hold too much sand in my hands, so I’m breaking it down into a series. In this…

Sep 18

Oh hey there,

Sep 18

Published in
Bootcamp

How do you generate ideas you couldn’t have had?

A conversation with Dave Snowden about SenseMaker and new practices for design in an increasingly complex world

Mar 8, 2021

How do you generate ideas you couldn’t have had?

Mar 8, 2021

Words About Design : Issue 01

User Story Mapping, “Smart” Coffee Scales, Bite-sized Motivation, Science of Storytelling, Neil Gaiman

Jan 13, 2021

Words About Design : Issue 01

Jan 13, 2021

How much research is just enough research? How much is too much?

A graph that popped into my head when I couldn’t sleep one night

Jan 3, 2021

How much research is just enough research? How much is too much?

Jan 3, 2021

How to do Discovery and Delivery at the same time … with Pivot Triggers

Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives

Jan 2, 2021

How to do Discovery and Delivery at the same time … with Pivot Triggers

Jan 2, 2021

Published in
UX Collective

The thorny case of the solutionising colleague

Detective Socrates shares his method for digging out underlying problems

Jun 22, 2020

A detective’s magnifying glass, a pipe, an an old camera and rolls of film rest on a map, along with a half-drunk coffee

Jun 22, 2020

At last! The killer process for product designers

Designers are always searching for that magic process that will get them the job of their dreams and cause perfect products to spew forth…

Dec 10, 2019

At last! The killer process for product designers

Dec 10, 2019

They groaned when they saw the meeting invite, but when the workshop started! …

9 little lessons that made my workshops way better

Nov 11, 2018

They groaned when they saw the meeting invite, but when the workshop started! …

Nov 11, 2018

8 stunningly silly arguments from an article full of A/B testing misconceptions

I read an article about A/B testing that annoyed the hell out of me. I decided not to link to it because the misconceptions it touts are so…

Aug 18, 2018

8 stunningly silly arguments from an article full of A/B testing misconceptions

Aug 18, 2018

Published in
UX Collective

So you want to break into UX but you don’t know where to start…

“Can I get my foot in the door in UX? All the job openings specify years of experience, but I don’t have that … and I don’t really know…

Jun 11, 2018

So you want to break into UX but you don’t know where to start…

Jun 11, 2018

Tom Kerwin

Tom Kerwin

Be profitably wrong. Join awesome designers and smart business owners and get my weekly letter. Evidence-based design and better A/B testing → www.tomkerwin.com

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