A conversation with Dave Snowden about SenseMaker and new practices for design in an increasingly complex world

So what’s next for product design?


User Story Mapping, “Smart” Coffee Scales, Bite-sized Motivation, Science of Storytelling, Neil Gaiman

I need to update the drawing. Words about DESIGN.


A graph that popped into my head when I couldn’t sleep one night

Originally published at tomkerwin.com

On the left of the graph, we’re doing too little research


Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives

IF BS STOP … putting the leadership mechanisms in place to avoid zombie initiatives
A teeny aside before we dive in: I’ve presented Pivot Triggers in the context of digital product teams. But you can apply the idea to any project you’re doing, with others or by yourself.

If you give this a try, or you already do anything similar, hit reply and tell me – I’d love to hear about your experiences as I keep developing this.
Originally published at tomkerwin.com


Detective Socrates shares his method for digging out underlying problems.

A detective’s magnifying glass, a pipe, an an old camera and rolls of film rest on a map, along with a half-drunk coffee

“We know designers should be solving problems. But my colleagues still keep coming to me with their solutions — even though I’ve asked them to give me problems instead. How can I get them to stop giving me solutions?


Photo by Aditya Saxena on Unsplash
  1. find out why this and why now?
  2. start with user needs
  3. assume that we’re wrong about a bunch of stuff
  4. do things to find out where and how we’re wrong
  5. set up the tightest feedback loop directly with customers/users that we can sustain
  6. get started trying things using conversations…


9 little lessons that made my workshops way better

1) Less talking, more making


A jolly-looking scarecrow, but don’t put him in charge of your A/B testing programme

I read an article about A/B testing that annoyed the hell out of me. I decided not to link to it because the misconceptions it touts are so common that it doesn’t feel fair to call out this one company. (Although I’m a little concerned because it’s a pretty grown up and well-respected company and should really know better.)


What’s the smallest step you can take right now towards getting your foot in the door?

“Can I get my foot in the door in UX? All the job openings specify years of experience, but I don’t have that … and I don’t really know where to start.”


Using A/B Testing to settle your design disagreement is like using a JCB to dig a child’s sandpit.

Tom Kerwin

Be profitably wrong. Join awesome designers and smart business owners and get my weekly letter. Evidence-based design and better A/B testing → www.tomkerwin.com

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