Tom Kerwin
Jan 13, 2021

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Spot on all around, I'd say.

In this case, the guiding principle for what the product should be was "what will be easiest for us to build based on what we already have" over "what will deliver value to a customer".

I really hope that Pivot Triggers could've helped, and really that they help another team who are stuck in a similar bind.

Thanks for the engaging conversation! It sounds like you've seen some blunders in the wild too?

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Tom Kerwin
Tom Kerwin

Written by Tom Kerwin

Be profitably wrong. Join awesome designers and smart business owners and get my weekly letter. Evidence-based design and better A/B testing → www.tomkerwin.com

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