Tom Kerwin – Medium

Tom Kerwin
in
Bootcamp

How do you generate ideas you couldn’t have had?

A conversation with Dave Snowden about SenseMaker and new practices for design in an increasingly complex world

3 min readMar 8, 2021

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How do you generate ideas you couldn’t have had?

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Tom Kerwin

Words About Design : Issue 01

User Story Mapping, “Smart” Coffee Scales, Bite-sized Motivation, Science of Storytelling, Neil Gaiman

3 min readJan 13, 2021

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Words About Design : Issue 01

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Tom Kerwin

How much research is just enough research? How much is too much?

A graph that popped into my head when I couldn’t sleep one night

5 min readJan 3, 2021

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How much research is just enough research? How much is too much?

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Tom Kerwin

How to do Discovery and Delivery at the same time … with Pivot Triggers

Introducing a simple intervention that helps you dodge sunk cost bias as you escape from zombie initiatives

16 min readJan 2, 2021

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How to do Discovery and Delivery at the same time … with Pivot Triggers

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Tom Kerwin
in
UX Collective

The thorny case of the solutionising colleague

Detective Socrates shares his method for digging out underlying problems

7 min readJun 22, 2020

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A detective’s magnifying glass, a pipe, an an old camera and rolls of film rest on a map, along with a half-drunk coffee

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Tom Kerwin

At last! The killer process for product designers

Designers are always searching for that magic process that will get them the job of their dreams and cause perfect products to spew forth…

2 min readDec 10, 2019

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At last! The killer process for product designers

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Tom Kerwin

They groaned when they saw the meeting invite, but when the workshop started! …

9 little lessons that made my workshops way better

7 min readNov 11, 2018

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They groaned when they saw the meeting invite, but when the workshop started! …

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Tom Kerwin

8 stunningly silly arguments from an article full of A/B testing misconceptions

I read an article about A/B testing that annoyed the hell out of me. I decided not to link to it because the misconceptions it touts are so…

7 min readAug 18, 2018

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8 stunningly silly arguments from an article full of A/B testing misconceptions

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Tom Kerwin
in
UX Collective

So you want to break into UX but you don’t know where to start…

“Can I get my foot in the door in UX? All the job openings specify years of experience, but I don’t have that … and I don’t really know…

5 min readJun 11, 2018

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So you want to break into UX but you don’t know where to start…

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Tom Kerwin

A/B Testing ain’t for settling your disagreements

Decision time in the design meeting. Sally thinks design A is better. Karl thinks design B is better. Both of them know they’re right.

3 min readNov 15, 2017

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A/B Testing ain’t for settling your disagreements

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Tom Kerwin

Tom Kerwin

Be profitably wrong. Join awesome designers and smart business owners and get my weekly letter. Evidence-based design and better A/B testing → www.tomkerwin.com

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